The Hudson’s Bay

HBC’s objective was to bring a more youthful appeal to it’s existing brand. I was asked to design a number of integrated marketing campaigns across multiple channels online and in-store.

Additionally, The B-Insider was launched, which operated as an incubator of Canadian talent for the HBC brand. I worked closely with the B-Insider team to showcase fashion forward brands, entrepreneurs, and influencers in unique ways across social platforms.